To the stars vowing to flee Trump’s America: maybe your excruciating endorsements were part of the problem

I wish celebrities would learn the art of the French exit. But they can’t, which is why Eva Longoria has announced she no longer lives in America. “I get to escape and go somewhere,” she explained. “Most Americans aren’t so lucky – they’re going to be stuck in this dystopian country.” What’s brought this on, apart from the obvious? “Whether it’s the homelessness or the taxes … it just feels like this chapter in my life is done now.” Great to learn that Eva dislikes both homelessness and taxes. America’s loss of this major political thinker is some other country’s gain – and this highly called-for intervention reminds us why celebrities should speak their brains even more often. If only into a pillow, or an abyss.

As always in these moments of the silly voters making a silly mistake, many stars have pledged to follow her. We’ll see. Either way, celebrities seem totally unaware that these high-handed statements of first-class migration are not the admonishment to the lesser orders that they are meant to be, and may even encourage them.

But then, stars have always been totally unaware of how very little they bring to this particular party. The past few days of the Harris campaign were an increasingly excruciating riot of celebrity bandwagonning. Did the Kamala campaign ask man-born-in-Pennsylvania Richard Gere to make his video for her – or did the actor freelance one out of fear of not having “used his platform”? It was certainly Richard’s most critically misunderstood electoral outing since his address to the Palestinians before their 2005 elections. “Hi, I’m Richard Gere,” that one began, “and I’m speaking for the entire world …”

If anything good were to come out of the wreckage of the Harris campaign, let it be the final death of the idea that showbiz endorsements can help swing elections. They can’t. Not one bit. Not even if it’s Taylor Swift in the 2024 US presidential election, not even when it was Russell Brand in the 2015 British general election, and not even if they have tens of millions of followers. (It does move the dial, however, if you own the platform.) Election issues and politicians swing elections.

The minuscule amount of positive data we have on celebrity endorsements suggests they might have some effect in getting their fans to register to vote and volunteer for campaigns. I suspect these days that is more than offset by the perception of elitism that actively harmed the Harris campaign and others before it. If anything could turn you hard Maga, it’s watching Lady Gaga sing Edge of Glory at Kamala’s eve-of-polling-day concert – the worst thing she’s been in since Joker II – and then discovering that Oprah, who also appeared, had billed the Harris campaign $1m via her company . This week, Winfrey insisted she wasn’t paid personally, with the Harris campaign simply required to pay for “production costs” on an earlier “townhall” featuring her, Meryl Streep, Julia Roberts, Ben Stiller, Chris Rock and Jennifer Lopez. Hmm. If only there was some billionaire – but the good kind! – or even just some mega-rich folk involved in said event, who could perhaps have picked up the wage bill herself/themselves, rather than siphon it off the campaign.

Meanwhile, it is easier to leave Twitter than America, as I think Marcus Aurelius once remarked. In the week the Guardian exited X – though not in the French style – you couldn’t move for people informing you they were herding with almost impossible dignity over to Bluesky.

And it does feel slightly hilarious that huge numbers of people who have spent the past decade-plus shrieking about the evils of social media – usually on social media – have been “liberated” from one platform, only to promptly rush and enslave themselves to another. Really? You can see it all stretching ahead of you – fun period, emergence of Blueskyocracy, the first Bluesky cancellation of someone, the exponentially intensifying purity spiral, followed by legacy titles or legacy humans announcing an exit from that one too. It’s all such a predictable timesuck. Bluesky might be the new email.

Speaking of which, when people ask me for my email, I have to tell them very truthfully that I am so old-fashioned that I only have one – my Guardian one. I always used to follow this up by saying something along the lines of “I know, it’s ridiculous. If I ever stopped working there, no one would be able to contact me.” But now I keep thinking – oh my God! No one would be able to contact me via email! THE MODERN DREAM!

This has felt particularly desirable since the election, when I’ve been drowning in emails from the multiple liberal publications I already subscribe to, stagily rending their garments and assuring me that “we do this for you”. It seems like every cloud has a silver lining – ideally a gold one, with all sorts of titles dreaming of the Trump subscription bump they got last time around. Again: we’ll see.

My unfashionable view is that the world would benefit from less partisan media, not more. Over in the US for the election, I mistakenly kept turning on CNN for news, and was genuinely shocked at the offering since the last time I seriously paid attention to it (admittedly some years ago now). It didn’t really even have headlines on the hour, let alone coverage of “news”, and appeared to be a talking shop that saw itself purely as an active agent for the Harris campaign. To this outside observer, it didn’t seem to be doing anything different from Fox News, except that it was doing it for the other side.

And it doesn’t even work. Retreating into ideas of “resistance” is a big part of how we got here. People hate on Trump for cashing in with his merchandise, but isn’t rather a lot of the current liberal media convulsion just another form of Trump merchandise? Off-brand, yes. But still Trump merchandise – and as tacky, intentionally commercial and likely to lead to regret in the end as the official stuff.

• Marina Hyde is a Guardian columnist

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