Legislators Aim to Help Celebrities and Consumers Fight Deepfake Scam Ads

Some TikTok users recently encountered an ad in which the YouTube star known as MrBeast appeared to offer 10,000 new iPhones for just $2 each.

The deal sounded too good to be true, and it was. MrBeast last month joined film star Tom Hanks and CBS anchor Gayle King in a growing cohort of celebrities who say scammers have made unauthorized use of their likenesses in convincing, AI-generated deepfake ads hawking phones, fake dental plans and dubious weight-loss solutions.