Top Lululemon competitor launches A-list celebrity line

One of the fastest growing corners of the fashion industry is the athletic leisure – or athleisure – market. 

Now that social media, influencers, and celebrities mainly all agree that dressing in coordinated sweat suits, joggers, dad sneakers, and yoga pants can be considered fashion, the average consumer has a lot of options to choose from when determining a fit and functional getup for the day.