BE Staff
Dream11, the fantasy sports platform, has unveiled its advertising campaign for the upcoming cricket season, ‘Team Se Bada Kuch Nahi’.
The platform brings together 11 cricket stars and ten celebrities in a series of ad films with a humorous twist to the concept of sports rivalry between teams.
The campaign plays on the transition from a united front in recent Team India cricket matches to individual team loyalties during the upcoming Indian Premier League.
Commenting on the campaign, Vikrant Mudaliar, chief marketing officer, Dream Sports said, “Team Se Bada Kuch Nahi’ embodies the essence of sportsmanship, camaraderie and banter that defines cricket for Indian cricket fans. The campaign also underscores how sports in India, today represents a convergence of entertainment across various mediums: television, digital, films and music.”
“Pairing legacy cricketers like Mohinder Amarnath and Krishnamachari Srikkanth with contemporary players like Sanju Samson and Rahul Chahar not only pays homage to our cricketing heritage but also showcases the sport’s ongoing evolution. The duo of Suniel Shetty and KL Rahul, celebrates the bridging worlds of cricket and cinema both on and off the field,” he added.
The company stated that the films are true to what our brand stands for — healthy competition, the spirit of sportsmanship and passion for the game.
The star-studded campaign features Dream11’s brand ambassadors, including Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Krunal Pandya, Ishan Kishan, Shreyas Iyer, Rishabh Pant, Rahul Chahar, and R. Ashwin, engaging in lively exchanges and witty banter.
Making their debut in a Dream11 campaign are brand ambassadors KL Rahul and Sanju Samson.
Alongside them, celebrated actors like Suniel Shetty, Preity Zinta, Samantha Prabhu, and Supriya Pathak, pop icons Daler Mehndi and Baba Sehgal, and digital/content creators Viraj Ghelani and Danish Sait too, join the campaign.
Additionally, Indian cricket legends Mohinder Amarnath and Krishnamachari Srikkanth join the lineup, bringing their humour and playful exchanges to the screen.
As an extension of the brand’s marketing efforts, Dream11 has teamed up with Bollywood actors Kareena Kapoor Khan and Varun Dhawan to launch the Dream Sale, the company stated in a press release.
This partnership underscores the essence of IPL as a blend of sports and entertainment, highlighting Dream11’s dedication to enriching fan engagement and broadening the fantasy sports experience across the nation, it added.
The campaign kicked off with a set-up film released on Dream11’s YouTube channel, following which a series of eight ad films will be aired throughout the season on Star Sports, Jio Cinema and other digital platforms.
The campaign film has been directed by Nitesh Tiwari, and conceptualised by Tilt Brand Solutions.
Watch the video here:
Games24x7 welcomes Rinku Singh and Yashasvi Jaiswal to My11Circle family
With this partnership, My11Circle hopes to strike a chord with both longtime enthusiasts and fresh fans of the sport, offering patrons the chance to witness their beloved players featured prominently in the platform’s campaigns, the company stated in a press release.
Jasprit Bumrah and Kapil Dev turn teammates for IPL 2024
The latest set of films from JioCinema focus specifically on the Connected TV proposition for viewers that prefer watching Tata IPL on digital as well as a big screen. They also bring out the manifold features of the platform that take fans from a ‘lean-back’ to a ‘lean-forward’ viewing experience with an unprecedented degree of autonomy.
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The campaign film has been directed by Nitesh Tiwari, and conceptualised by Tilt Brand Solutions. The platform brings together 11 cricket stars and ten celebrities in a series of ad films with a humorous twist to the concept of sports rivalry between teams.
Dream11, the fantasy sports platform, has unveiled its advertising campaign for the upcoming cricket season, ‘Team Se Bada Kuch Nahi’.
The platform brings together 11 cricket stars and ten celebrities in a series of ad films with a humorous twist to the concept of sports rivalry between teams.
The campaign plays on the transition from a united front in recent Team India cricket matches to individual team loyalties during the upcoming Indian Premier League.
Commenting on the campaign, Vikrant Mudaliar, chief marketing officer, Dream Sports said, “Team Se Bada Kuch Nahi’ embodies the essence of sportsmanship, camaraderie and banter that defines cricket for Indian cricket fans. The campaign also underscores how sports in India, today represents a convergence of entertainment across various mediums: television, digital, films and music.”
“Pairing legacy cricketers like Mohinder Amarnath and Krishnamachari Srikkanth with contemporary players like Sanju Samson and Rahul Chahar not only pays homage to our cricketing heritage but also showcases the sport’s ongoing evolution. The duo of Suniel Shetty and KL Rahul, celebrates the bridging worlds of cricket and cinema both on and off the field,” he added.
The company stated that the films are true to what our brand stands for — healthy competition, the spirit of sportsmanship and passion for the game.
The star-studded campaign features Dream11’s brand ambassadors, including Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Krunal Pandya, Ishan Kishan, Shreyas Iyer, Rishabh Pant, Rahul Chahar, and R. Ashwin, engaging in lively exchanges and witty banter.
Making their debut in a Dream11 campaign are brand ambassadors KL Rahul and Sanju Samson.
Alongside them, celebrated actors like Suniel Shetty, Preity Zinta, Samantha Prabhu, and Supriya Pathak, pop icons Daler Mehndi and Baba Sehgal, and digital/content creators Viraj Ghelani and Danish Sait too, join the campaign.
Additionally, Indian cricket legends Mohinder Amarnath and Krishnamachari Srikkanth join the lineup, bringing their humour and playful exchanges to the screen.
As an extension of the brand’s marketing efforts, Dream11 has teamed up with Bollywood actors Kareena Kapoor Khan and Varun Dhawan to launch the Dream Sale, the company stated in a press release.
This partnership underscores the essence of IPL as a blend of sports and entertainment, highlighting Dream11’s dedication to enriching fan engagement and broadening the fantasy sports experience across the nation, it added.
The campaign kicked off with a set-up film released on Dream11’s YouTube channel, following which a series of eight ad films will be aired throughout the season on Star Sports, Jio Cinema and other digital platforms.
The campaign film has been directed by Nitesh Tiwari, and conceptualised by Tilt Brand Solutions.
Watch the video here:
With this partnership, My11Circle hopes to strike a chord with both longtime enthusiasts and fresh fans of the sport, offering patrons the chance to witness their beloved players featured prominently in the platform’s campaigns, the company stated in a press release.
The latest set of films from JioCinema focus specifically on the Connected TV proposition for viewers that prefer watching Tata IPL on digital as well as a big screen. They also bring out the manifold features of the platform that take fans from a ‘lean-back’ to a ‘lean-forward’ viewing experience with an unprecedented degree of autonomy.
Dream11, the fantasy sports platform, has unveiled its advertising campaign for the upcoming cricket season, ‘Team Se Bada Kuch Nahi’.
The platform brings together 11 cricket stars and ten celebrities in a series of ad films with a humorous twist to the concept of sports rivalry between teams.
The campaign plays on the transition from a united front in recent Team India cricket matches to individual team loyalties during the upcoming Indian Premier League.
Commenting on the campaign, Vikrant Mudaliar, chief marketing officer, Dream Sports said, “Team Se Bada Kuch Nahi’ embodies the essence of sportsmanship, camaraderie and banter that defines cricket for Indian cricket fans. The campaign also underscores how sports in India, today represents a convergence of entertainment across various mediums: television, digital, films and music.”
“Pairing legacy cricketers like Mohinder Amarnath and Krishnamachari Srikkanth with contemporary players like Sanju Samson and Rahul Chahar not only pays homage to our cricketing heritage but also showcases the sport’s ongoing evolution. The duo of Suniel Shetty and KL Rahul, celebrates the bridging worlds of cricket and cinema both on and off the field,” he added.
The company stated that the films are true to what our brand stands for — healthy competition, the spirit of sportsmanship and passion for the game.
The star-studded campaign features Dream11’s brand ambassadors, including Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Krunal Pandya, Ishan Kishan, Shreyas Iyer, Rishabh Pant, Rahul Chahar, and R. Ashwin, engaging in lively exchanges and witty banter.
Making their debut in a Dream11 campaign are brand ambassadors KL Rahul and Sanju Samson.
Alongside them, celebrated actors like Suniel Shetty, Preity Zinta, Samantha Prabhu, and Supriya Pathak, pop icons Daler Mehndi and Baba Sehgal, and digital/content creators Viraj Ghelani and Danish Sait too, join the campaign.
Additionally, Indian cricket legends Mohinder Amarnath and Krishnamachari Srikkanth join the lineup, bringing their humour and playful exchanges to the screen.
As an extension of the brand’s marketing efforts, Dream11 has teamed up with Bollywood actors Kareena Kapoor Khan and Varun Dhawan to launch the Dream Sale, the company stated in a press release.
This partnership underscores the essence of IPL as a blend of sports and entertainment, highlighting Dream11’s dedication to enriching fan engagement and broadening the fantasy sports experience across the nation, it added.
The campaign kicked off with a set-up film released on Dream11’s YouTube channel, following which a series of eight ad films will be aired throughout the season on Star Sports, Jio Cinema and other digital platforms.
The campaign film has been directed by Nitesh Tiwari, and conceptualised by Tilt Brand Solutions.
Watch the video here:
Games24x7 welcomes Rinku Singh and Yashasvi Jaiswal to My11Circle family
With this partnership, My11Circle hopes to strike a chord with both longtime enthusiasts and fresh fans of the sport, offering patrons the chance to witness their beloved players featured prominently in the platform’s campaigns, the company stated in a press release.
Jasprit Bumrah and Kapil Dev turn teammates for IPL 2024
The latest set of films from JioCinema focus specifically on the Connected TV proposition for viewers that prefer watching Tata IPL on digital as well as a big screen. They also bring out the manifold features of the platform that take fans from a ‘lean-back’ to a ‘lean-forward’ viewing experience with an unprecedented degree of autonomy.
“,”next_sibling”:[{“msid”:108640227,”title”:”Govt seeks to curb liquor companiesu2019 surrogate advertisings”,”entity_type”:”ARTICLE”,”link”:”/news/advertising/govt-seeks-to-curb-liquor-companies-surrogate-advertisings/108640227″,”category_name”:null,”category_name_seo”:”advertising”}],”related_content”:[],”seoschemas”:false,”msid”:108647086,”entity_type”:”ARTICLE”,”title”:”Dream11 unites cricketers and celebrities in a hilarious showdown”,”synopsis”:”The campaign film has been directed by Nitesh Tiwari, and conceptualised by Tilt Brand Solutions. The platform brings together 11 cricket stars and ten celebrities in a series of ad films with a humorous twist to the concept of sports rivalry between teams.”,”titleseo”:”advertising/dream11-unites-cricketers-and-celebrities-in-a-hilarious-showdown”,”status”:”ACTIVE”,”authors”:[{“author_name”:”BE Staff”,”author_link”:”/author/479256949/be-staff”,”author_image”:”https://etimg.etb2bimg.com/authorthumb/479256949.cms?width=250&height=250″,”author_additional”:{“thumbsize”:false,”msid”:479256949,”author_name”:”BE Staff”,”author_seo_name”:”be-staff”,”designation”:”Staff Writer”,”agency”:false}}],”Alttitle”:{“minfo”:””},”artag”:”ETBrandEquity”,”artdate”:”2024-03-20 17:05:41″,”lastupd”:”2024-03-20 17:05:42″,”breadcrumbTags”:[“dream11″,”varun dhawan”,”rohit sharma”,”rishabh pant”,”nitesh tiwari”,”kareena kapoor khan”,”kl rahul”,”fantasy sports platform”,”advertising campaign”,”Dream11 ad”],”secinfo”:{“seolocation”:”advertising/dream11-unites-cricketers-and-celebrities-in-a-hilarious-showdown”}}” data-news_link=”https://brandequity.economictimes.indiatimes.com/news/advertising/dream11-unites-cricketers-and-celebrities-in-a-hilarious-showdown/108647086″>
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