Recap | From Rihanna and Selena Gomez to Kylie Jenner and Gwyneth Paltrow, discover which celebrities have their own beauty brands

Discover how Naomi Watts’ Stripes, Brooke Shields’ Commence and Sarah Creal’s Beauty are revolutionising cosmetics for women over 40 with innovative skincare and haircare brands that celebrate ageing gracefully and address mature skin needs.

Discover the seven most successful celebrity beauty brands, including Rihanna’s Fenty Beauty, Selena Gomez’s Rare Beauty, and Kylie Jenner’s Kylie Cosmetics, and learn how these stars are transforming the beauty industry.

Discover eight beauty brands founded by male celebrities, including Harry Styles’ Pleasing and Brad Pitt’s Le Domaine, showcasing the growing trend of male A-listers entering the skincare and beauty industry.

Selena Gomez launched her brand Rare Beauty during the pandemic in 2020 and, just a year later, she had already raked in US$60 million in revenue, according to reports. Photo: @selenagomez/ Instagram

Discover why 8 celebrity-owned beauty brands, like Kim Kardashian’s Skkn by Kim and Kylie Jenner’s Kylie Skin, are struggling despite the star power, in an industry where success demands more than fame.

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