DNC Targets Black Voters With Celebrities’ Get-Out-The-Vote Radio Spots

Kerry Washington, LeToya Luckett-Coles, John Legend and Stevie Wonder have taped radio spots for a new Democratic National Committee ad campaign targeting Black voters to cast ballots.

The spots, part of a seven-figure campaign, will air on 48 Black radio stations across the country, and the I Will Vote ads also will be featured in 55 Black publications.

In her spot, Washington says, “I am here to remind you that your vote is your voice, and your voice is your power. If we want to see the progress that our communities are looking for, it is time to get involved and let your voices be heard. That means, if you want an economy that works for all of us, if you want to lower the cost of living, if you want a president that puts us and our communities first, then you got to get out and vote.”

The DNC also has partnered with BET We Vote for an HBCU Homecoming Tour, with engagement at Spelman College and Morehouse College for Spelhouse Homecoming this weekend.

DNC chair Jaime Harrison said in a statement, “This investment showcases Democrats’ unwavering commitment to reaching Black voters where they are and through the platforms they trust – including familiar Black voices that will reach them on the airwaves – to ensure they have the resources they need to cast their ballot in the most important election of our lifetimes.”