Celebrities pledge to the environment in Vantara’s ad

(A still from Vantara’s ad campaign)

Vantara, the preservation project founded by Anant Bhai Ambani, has launched its new video campaign featuring top celebrities in honour of World Environment Day. The campaign, tagged with ‘ImAVantarian’, aims to raise awareness and foster collective action towards environmental conservation.

The video showcases influential personalities from various fields, including Ajay Devgan, Bhumi Pednekar, Janhvi Kapoor, Varun Sharma, Kusha Kapila, and KL Rahul. Each celebrity expresses their commitment to the environment in the campaign, urging viewers to join them in making a tangible difference.

The campaign is designed to resonate with a diverse audience, leveraging the influence of these celebrities to emphasise the importance of environmental responsibility. The video aims to encourage viewers to take a pledge for the environment, adopt sustainable practices, and spread the word using the campaign hashtag.

“This World Environment Day, Vantara pledges to continue its commitment to the environment. Every small deed counts, and together, we can create a significant impact. This day is a reminder of how important it is to take collective action towards preserving our planet for future generations,” said a Vantara spokesperson.

To further engage the community, Vantara is launching an Instagram filter that includes a badge indicating the user has taken the ‘ImAVantarian’ pledge. This filter allows users to proudly display their commitment to the planet’s restoration and conservation by sharing stories and adopting sustainable practices.