One tangible metric of popularity for any celebrity is their dominance in the field of CFs. Recently, a survey conducted by Kiwi Survey revealed which celebrities are the most preferred by the Korean general public as advertisement models.
The survey recorded a total of 3482 responses across genders, and the responses are as follows:
IU
With 430 votes, the K-Pop queen is the most beloved CF model.
Kim Yuna
With 167 votes, South Korea’s unrivaled “Queen” Yuna came second.
Kim Soo Hyun
130 responses chose the Queen of Tears protagonist as their favored CF model.
Gong Yoo
Despite spending 2024 so far pretty quietly, Gong Yoo got chosen as the fourth most preferred CF model with 128 votes.
Yoo Jae Suk
The “Nation’s MC” came fifth with 127 votes in his favor.
The next top five celebrities were bigwigs like soccer legend Son Heung Min, singer Lim Young Woong, actress Jun Ji Hyun, idol-actor Cha Eun Woo of ASTRO, and actress Kim Ji Won.
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