Kim Kardashian returns to Balenciaga as ambassador after 2022 controversy

The fashion world is buzzing as Kim Kardashian makes a triumphant return to Balenciaga, taking on the role of brand ambassador.

This move comes after a brief hiatus following a controversial campaign in 2022.

Balenciaga & Kim Kardashian turn the page

In a statement shared on her Instagram Story, Kardashian expressed her excitement about the partnership, stating, “For several years now, Balenciaga’s designs have been a part of my many looks – and some of my most iconic fashion moments. This historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design under Demna.”

The relationship between Kardashian and Balenciaga has a storied history.

She has been a long-time fan, attending Met Gala events adorned in Balenciaga creations and gracing the runway during Paris Fashion Week shows.

Kardashian will mark her official return to the brand with a campaign captured by documentary photographer Platon.

This announcement signifies a new chapter for both Kardashian and Balenciaga, emphasizing mutual trust and a commitment to doing what’s right.

The media mogul expressed her dedication to the brand, stating, “I’m excited about this next chapter for the brand and to become their ambassador.”

Kim Kardashian severed ties with Balenciaga after 2022 scandal

The news of Kardashian’s return as Balenciaga’s brand ambassador comes two years after she distanced herself from the fashion house due to a controversial campaign.

In November 2022, the star released a statement expressing her concerns about the campaign, which drew widespread criticism for its references to child pornography and featuring child models alongside fetish imagery.

At the time, Kardashian was “shaken” by the “disturbing images” and called for the highest regard for the safety of children.

Balenciaga co-founder also addressed the controversy, apologizing for the inappropriate artistic choice.

Despite the fallout in 2022, both Kardashian and Balenciaga have reconciled.

The luxury fashion house removed the controversial campaigns and issued apologies, leading to Kardashian’s decision to reevaluate her professional relationship with Balenciaga.