I’ve Lost Count of How Many Celebrities Love This Minimalist Beauty Brand

2023 has been a big year for Merit Beauty. The “modern minimalist” brand introduced two new products on top of their notable and often-sold-out collections. Solo Shadow ($24), a soft-matte cream-to-powder shadow, debuted this summer. (Aptly named because just one shade and one step are all it takes for a complete and stunning eye look.) Four Gelée versions of the famed Shade Slick Tinted Lip Oil ($24) were launched in April to enthusiastic fanfare.

Among those anxiously awaiting every bit of newness from Merit? Celebrities. And not just a select few—one quick Google search reveals so many A-listers that love Merit, I lost count. Interviews, “what’s in my bag” reels on Instagram or TikTok—celebs can’t get enough of Merit’s clean, well-curated essentials. (Eagle-eyed fans who scour backgrounds of celeb photos for products also regularly spot all things Merit.)

From Gen X to Gen Z

The Hollywood fan base of Merit is not limited to one generation, as some other recently launched beauty brands are. Hailey Bieber, Whitney Port and Cameron Diaz are all fans of the creamy, vitamin E–infused Flush Balm Cheek Color ($30). (Diaz favors the “plummy” Raspberry Beret shade.) Bethenny Frankel, Mandy Moore, Hilary Duff and Sofia Richie Grainge love Shade Slick. Frankel calls it “gorgeous,” before saying of the entire brand, “9.5 out of 10.” Grainge includes Merit in her “natural makeup” routine after finding heavier products made her skin “so unhealthy.” Moore exclaimed in an Instagram Story featuring Shade Slick, “Other things sparking joy these days….clean beauty!!!” Sarah Jessica Parker wore an arsenal of Merit products for the premiere of season 2 of And Just Like That… The list goes on.

A Hush-Hush Sale

Ready to see what all the fuss is about? Allow me to suggest snagging one of their well-edited beauty sets—they’re all on a low-key sale for a limited time. Give your lips and cheeks some extra love with The Glow Set (now $96, originally $112). It includes the aforementioned Shade Slick and Flush Bomb, in addition to Day Glow Highlighting Balm and Signature Lip Lightweight Lipstick. The Five Minute Morning (now $176, originally $206), covers all the bases: brows, lashes, complexion and cheeks—and right now it’s $30 off. If you can’t possibly choose, say hello to The Full Collection (now $300, originally $344). Every Merit product is included, and right now you’ll save $44.

Even better, order any single item or set from Merit by December 11 and you’ll get it by December 24—just in time for holiday gatherings that call for a little bit extra beauty. Shipping is free on orders over $40, and if you aren’t impressed returns are free too.